The Fifth Industrial Revolution: Transforming Marketing for a Human-Centric Future

Dan #FutureOfWork Sodergren
4 min readJan 16, 2024

We stand at the precipice of an era where the convergence of technology and human ingenuity is set to transform our approach to everything we do. This seismic shift will have a profound impact on all aspects of our lives, including our work. The IMF predicts that

“AI will disrupt 40% of global jobs”

It prompted calls from IMF chief Kristalina Georgieva for governments to establish safety nets and retraining programs to mitigate the effects. Great news for people making training courses to help people retrain in AI. (See the AI Marketing Course for more details.)

However, on a deeper point, as we embark on this journey into the future, I am delighted to introduce today’s article sponsors, Mayple.

Who I was on the Meet The Pro podcast with a month or so ago. Talking about AI and digital influencers…

Mayple is a digital platform that facilitates connections between business owners, marketing teams, and vetted experts, unlocking the full potential of marketing. To explore their innovative platform, click here. They are someone I will be hopefully getting to support my new book — The NEW INTELLIGENCE — The Fifth Industrial Revolution.

The Fifth Industrial Revolution: A Paradigm Shift

In the realm of the Fifth Industrial Revolution, technology adopts a human-centric approach. It leverages technology as a tool to enhance emotional intelligence, foster creativity, and encourage critical thinking. By embracing this approach, we can develop business strategies that go beyond traditional methods and establish deeper connections with both employees and customers. This is particularly relevant in the era of personalization and digital marketing.

Sustainability: A Collective Responsibility

As we venture into this new era, sustainability occupies a central role in our marketing efforts. It is essential to integrate environmental stewardship and social responsibility into the core of our strategies. This entails creating a balanced marketing ecosystem that aligns with societal values, fostering compassion, and building a sustainable future. Mayple can provide guidance on this path.

The Interdisciplinary Nexus: Bridging the Gap

The Fifth Industrial Revolution demands an interdisciplinary approach to marketing. By melding technology with humanities and social sciences, we can gain a comprehensive understanding of consumer behaviour and societal trends. Mayple’s team of vetted experts possesses the interdisciplinary expertise necessary to navigate this complex landscape and create highly successful marketing campaigns.

Lifelong Learning: The Key to Success

In the fast-paced realm of the Fifth Industrial Revolution, lifelong learning becomes indispensable. Educational institutions must adapt and promote continuous personal and professional development to ensure that we not only keep up but also stay ahead in this ever-evolving landscape. This is precisely why we have initiated the AI Teacher Course.

Bridging the Digital Divide: Inclusivity Matters

As we embrace the future of marketing, it is crucial to address the digital divide. Mayple recognizes the importance of equitable access to technology and marketing resources. Through their platform, Mayple strives to democratize access to marketing expertise, ensuring that no business is left behind in the digital age.

A Vision of the Future: Human-Centric Marketing

The Fifth Industrial Revolution presents us with a new reality in which marketing serves humanity. Mayple’s innovative solutions perfectly align with this vision, empowering businesses to prioritize human connections and potential in their marketing strategies. Together, we can shape a future where marketing genuinely resonates with audiences and drives meaningful results.

Join the Conversation at Future24

Before I conclude, I want to extend an invitation to join me at the online event, Future24, which I have organized. This event brings together thought leaders and innovators to discuss the future of work, education, and technology. While the in-person tickets have sold out, you can still listen to 10 keynote speakers discuss the future for free, online.

I will be sharing my insights and discussing the future of work and technology, and I am honoured to be the first speaker. Don’t miss out on this incredible opportunity!

Watch my talk for free online on Wednesday, 17th Jan at 10:30.

Join the FUTURE24 event here, courtesy of me.

Sending warm regards from a chilly Manchester.

Dan Sodergren

Today’s article sponsor is Mayple.

References for the article.

The influence of AI and the AI influencer, with Dan Sodergren | #hostthepro Season 2 | Mayple — YouTube

‘Jobs may disappear’: Nearly 40% of global employment could be disrupted by AI, IMF says (

The AI Teacher Course

The AI Marketing Course

INTELLIGENCE — The Fifth Industrial Revolution

Future 2024. For Insights. For Intelligence. For Action. | LinkedIn



Dan #FutureOfWork Sodergren

#PublicSpeaker #TedxTalk #KeynoteSpeaker talks on the #FutureOfWork #Tech and #AI. Expert / guest on national TV / Radio and podcasts. Co-founder of YourFLOCK